Staff

Staff

Jeff Loether

Jeff Loether

President

Jeff spent a decade at Marriott in Corporate Architecture and Construction before founding Electro-Media Design in 1990, where he has led more than 1,300 AV and acoustical design projects across the globe. He brings that depth of technical and operational expertise to every AVaStar engagement, setting the strategic direction for the firm and ensuring the advice clients receive is grounded in real-world experience at the highest level of the industry.

Eric Bracht

Eric Bracht

Managing Director & Principal Consultant

Eric ran hotel AV departments within Marriott’s portfolio for 17 years, ultimately serving as Director of Event Technology at Orlando World Center Marriott, one of the largest convention hotels in the United States. He owns AVaStar’s client relationships, consulting delivery, and platform management, and is the primary point of contact for most engagements.

Steve Oliver

Steve Oliver

Advisor

Steve brings deep industry connections and external relationships that extend AVaStar’s reach across the meetings and events community.

Jolene Rheault

Jolene Rheault

Chief Communications Officer

Jolene brings 19 years of marketing and communications leadership across hospitality, audiovisual, and technology. Her background spans digital strategy, branding, public relations, content development, and HubSpot-driven automation systems — with an early career in QA and automation engineering for clients including Nintendo, HBO, and Sesame Street that gave her an unusually technical foundation for a marketing leader. At AVaStar, she owns the firm's digital presence, content pipeline, campaign strategy, and marketing infrastructure, ensuring the platform's expertise reaches the planners and venue operators who need it most.

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