10 steps to maximizing ROI from an owners’ investment in audio/visual equipment, sound systems and amplification, background music systems, lighting and dimming systems, digital signage and more By Eric Bracht It’s been a decade since the hospitality industry emerged from the depths of the economic recession. It took some time, but today hoteliers are experiencing a strong U.S. economy coupled with one of the lowest unemployment rates in history. According to the Deloitte 2019 US Travel and Hospitality Outlook, “unprecedented growth, driven by a robust economy, rising global consumer purchasing power, and digital innovation, however, comes ...