Your AV company is a vendor. AVaStar is an advisor. Those are different relationships with different incentives. Your AV company benefits when you spend more. AVaStar’s only incentive is making sure you spend right. Most planners who work with us still use the same AV vendor they always have. They just stop signing things they don’t understand.

The question worth asking is what a bad AV decision costs compared to what good advice costs. A proposal review that identifies an overcharge, a contract negotiation that removes an unfavorable clause, or event-day support that prevents a visible failure, any one of those pays for itself. The free initial consultation is the right place to have that conversation specifically about your situation.

The most common version of that experience is a consultant who was technically deep but not practically useful. AVaStar is built around the opposite approach: plain language, actionable guidance, and advice that’s useful to someone who identifies as a hospitality professional, not a technician. If that hasn’t been your experience with consultants before, we’d rather you find out on a free call than take our word for it.

A freelance AV technician executes. AVaStar advises. If you need someone to run a camera or set up a projector, a technician is the right call. If you need someone to tell you whether the proposal you’re about to sign is reasonable, whether your vendor is accountable to the right standard, or whether your event budget is being spent well, that’s a different need entirely.