Doug Fiedler


Doug is the Chief Executive Officer of AVaStar, Ltd. He has been in the hospitality industry for more than 35 years, with 28 years of experience with Marriott Hotels as both an on-property operator as well as at corporate headquarters as Senior Director of Catering and Senior Director of Marketing and New Product Development.

After Marriott, Doug moved to Avendra where he was responsible for the marketing of a new startup formed by former competitors, including the development of corporate identity, logo, website, advertising and public relations. More recently, Doug has served as CEO of The Hospitality Solution Inc., a consulting practice specializing in hotel operations, leadership and strategy.

You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.

-Buckminster Fuller


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